make it blue
The NYLMA held a panel on Visual Differentiation yesterday that was very well attended. Andy Edelstein moderated the panel, which comprised Janet Odgis (Odgis + Co), Fred Loessel (Debevoise & Plimpton) and Gerben Hooykaas (JP Morgan Chase). The panel started off with a rather hilarious look at how blue is so prevalent in legal marketing; it seems to be everyone’s color scheme. This is not differentiation. From this intro point, Andy took the panelists through a host of topics including typography, visuals (photography and illustration) and color palettes. All in all, it was a highly informative conversation.
Quick takeaway: think twice before you make it blue.